- I'm 39 years old
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That last one is usually yelled with the desperation of someone who has explained times that yes, the opening hours on the home — you just need to scroll down. They say their website is ugly, clunky and dated.
The problem is, people so often get caught up on the flashy stuff. Your UX is bad when people are struggling to get what they need from your website.
So people are often on the right track when they raise UX as an issue. And by content, we mean pretty much everything on your website that communicates information to your audience.
This certainly applies to websites with piles and piles of content, but even small, 5- websites can benefit from taking this approach. Sure, you want the site to be visually appealing.
Extrapolating the problem
Users could reasonably expect to see beautiful photos of the food and the venue. What information are they looking for? But what about accessibility — what questions might people have in relation to accessibility at a particular restaurant they want to go to?
Can I take public transport there? If not, is there parking?
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Does the restaurant have a carpark or am I going to have to hunt for something on the street? What about stairs?
Do you have to go upstairs to get to a bathroom? You get the point.
Even when a site has a seemingly simple goal — like convincing people to come to your restaurant — there are dozens of questions it has to answer — or in other words, dozens of tasks a user might be trying to complete. Imagine this problem magnified — say on a government or university website. Then your users are probably having a pretty great experience on your very helpful website.
What happens when ux work doesn’t include content
If not, you probably need to start putting some of your resources towards understanding the answers to those questions. This means that:. When asked about UX, a lot of deers will talk to you about concepts like interaction de, information architecture, usability, accessibility — but they almost never mention content.
But if we accept that UX practices, at their core, are about helping people to find, learn and do what they need to, then it makes no sense to separate content from UX. If you need help uniting your content and UX practices, get in touch. Extrapolating the problem Imagine this problem magnified — say on a government or university website.
After all, the biggest part of what your users are experiencing is your content. Is it in the kind of language sexy teens sites understand? Does your content take into and empathise with the hepace your users are in when they encounter it?
Dating and sex
Do your labels make sense and take users where they want — and expect — to go? Ideation focuses on features and tools. Share: Tweet. User experience. Services Contact Full Menu.